The 15 Best Online Jewelry Stores Where You’ll Find Your New Favorite Pieces

Best Online Jewelry Stores

Receiving jewelry as a gift has got to be one of life’s greatest pleasures, and the best online jewelry stores can make the shopping process so much more fun. Whether it is something handmade or not, jewelry sparkles, glistens, and makes your eyes light up with delight. Regardless of whether you are buying a piece of fine jewelry for family, a friend, a loved one, or even yourself, it can be difficult to sort through all the options available these days. By choosing to shop online, you are making your experience faster and more successful. Although sifting through everything and finding the perfect piece to surprise a loved one may feel like mission impossible, this curated list will give you an idea of where to start when finding luxurious, affordable jewelry that won’t break the bank.

Take Your Online Jewellery Shopping to the Next Level with these 15 Stores

1. Ross-Simons


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The Ross-Simons website is easy to navigate and thoughtfully laid out. The clearance prices are also incredible, and there is a huge variety of items at an affordable price to choose from. This makes it difficult to resist adding tons of things to your shopping cart. On the Ross-Simons online store, it is easy to find exactly what you are looking for, and more, at great prices.

Whether you are looking for jewelry for a loved one or yourself, Ross-Simons will take care of you every step of the way. With affordable prices and a great variety of jewelry, it is almost certain that you will find what you are looking for. Not only does Ross-Simons give you access to the expertise of various gemologists and jewelry experts, but they also have a jewelry resource center to educate you on what to buy and how to wear it.

2. Zales


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For almost 100 years, Zales has been one of the front runners of the fine jewelry industry. Zales Jewelers has an incredibly wide range of options for any customer seeking exceptional fine jewelry. Whether you are looking for basics or exquisite and luxurious diamonds, Zales has everything you need in their jewellery online store. Zales puts a big emphasis on their exceptional diamonds, making it a one-stop shop for many seeking bridal jewelry. Because of this, it is no wonder Zales has earned the well-deserved moniker, “the diamond store.” It is no wonder the Zales has been in business for almost a century, as they have long been committed to providing the best luxury and fashion jewelry along with great customer service. For this reason, Zales is one of the best online jewelry stores.

Overall, the Zales website is clear and easy to navigate and has a large selection of jewelry. From gorgeous rings to elegant necklaces and dainty bracelets, Zales has something for everybody. With fast shipping, remarkable deals, and extensive return and refund policies, Zales is sure not to disappoint.

3. Tiffany & Co.

Tiffany & Co.

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Arguably one of the most iconic jewelry brands, Tiffany’s has provided its customers with the most luxurious jewelry at incredible prices. Tiffany’s jewellery online store has thousands of products and endless options to choose from. For this reason, it is one of the best online jewelry stores. Whether you are looking for vintage jewelry, watches, or designs straight off the runway, Tiffany’s has it all. Jewelry from artisans around the world is hand-selected by certified jewelry experts to provide you with an extraordinary online jewellery shopping experience. With special offers and great savings all year long, you will be sure to find something you adore at an attractive price. When shopping at the online store, not only do you have access to the full range of products Tiffany’s has to offer, but the expertise of gemologists and personal stylists as well.

4. Helzberg Diamonds

Helzberg Diamonds

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Since 1915, Helzberg Diamonds has been providing quality jewelry to hundreds of thousands of happy customers. With beautiful, artisan jewelry inspired by cultures around the world, Helzberg Diamonds is home to a large selection of jewelry which is sure to please. This prestigious Berkshire Hathaway company has grown a loyal customer base by being completely committed and loyal to their values, quality, integrity, respect, and passion.

Helzberg Diamonds has an easy to navigate, well thought out website, making it easy to find what you need with minimal effort. Their website embodies a fun, welcoming experience, and includes a variety of appetizing discounts year-round. Helzberg Diamonds has even offered enticing gifts with purchases over certain amounts, including laptops! In addition to pricier picks, Helzberg Diamonds also offers a beautiful collection of lab-grown diamonds at great prices. Here, beauty and science meet to give you an incredible value you cannot miss out on.

5. Jewelry Point

Jewelry Point

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Jewelry Point was founded in 2004 by a group of professional jewelers in New York City. Since then, this luxurious company has been offering a variety of high-end jewelry pieces for both men and women. Not only does Jewelry Point take much pride in their products and provide a lifetime repair service for each of their products, but they also strive for complete customer satisfaction. Since Jewelry Point manufactures all of their goods, they can keep their prices lower than most of their competitors, which is reflected in their online store.

Jewelry Point’s online shop is easy to navigate and offers a broad selection of necklaces, earrings, bracelets, rings, and more. What makes Jewelry Point unique is that they also offer a range of options for colored diamonds, which are especially in vogue. If you are looking for one of a kind designs and quality craftsmanship, Jewelry Point is the perfect place for you to look.

6. Miral Jewelers

Miral Jewelers

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Miral Jewelers was established in 2000 and has been creating unique, expertly crafted jewelry pieces since then. With a shopping experience directly focused on their customers, Miral Jewelers is sure not to disappoint. Their online store offers a huge selection of fine jewelry, both for men and women. Also, they offer a range of fine watches, kids jewelry, and an extensive bridal collection.

The Miral Jewelers website is thoughtfully laid out and is aesthetically pleasing. It is also extremely easy to navigate and has an opportunity for you to chat with a jewelry expert should you need help. Besides, Miral offers flexible and convenient financing options on their products, as well as an extensive return and exchange policy. If you are looking for great jewelry at even greater prices, Miral Jewelers is the place to go. Check out their website to see some of the great offers and deals they have year-round.

7. World Jewels

World Jewels

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World Jewels is committed to one single philosophy, providing its customers with excellent quality jewelry and great customer service. This method has been working for them, as over 30% of their customers are repeat. World Jewels purchases the highest quality gold, silver, and gemstones from around the world, giving you peace of mind knowing that you are making a great investment. In addition, World Jewels has a remarkable selection of over 7,000 different diamonds on their online store alone. In fact, they have so many different options, that they cannot list everything online!

The World Jewels website is thoughtfully laid out and has a pleasing, easy to navigate design. In addition, this company takes great pride in the quality and craftsmanship of their jewelry, and even offers a 30-day return policy. World Jewels also offers the latest encryption technology for a secure online jewellery shopping experience, so you can rest easy knowing your personal information is protected. In addition, World Jewels offers free ground shipping and insurance on all of your purchases, as well as expert guidance from their trained professionals for every step of your shopping experience. If you are looking for fine, quality jewelry at great deals, makes sure to check out the World Jewels website.

8. Avianne


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Since 1999, Avianne Jewelers has offered a wide selection of fine jewelry to many happy customers. As the physical Avianne store is often closed to the public due to their surge of celebrity clients, their online store is the best place to shop. Avianne offers fine jewelry for both men and women, as well as custom jewelry, apparel, and an extensive bridal selection. This makes Avianne one of the best online jewelry stores.

Avianne frequently has great deals and offers on most of their products. In addition, they have a wide selection of jewelry, making sure that you will find exactly what you need. If you end up stuck on what to buy, Avianne even allows you to chat with a jewelry expert right on their website. The Avianne online store is easy to navigate, in general, and is aesthetically laid out, highlighting the beauty of the products they have for sale. If you are looking for high-end jewelry at decent prices, be sure to check out Avianne, as it is one of the best online jewelry stores.

9. Madewell

Madewell Online Jewelry Store

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Madewell is a retailer that not only offers jewelry but apparel as well. With a large selection of fashion, demi-fine, and fine jewelry, Madewell is the perfect place to shop while on a budget. With some of the most affordable prices and great deals all year long, this store is sure not to disappoint and is one of the best online jewelry stores. This store offers both men’s and women’s jewelry, and a great variety at that.

Since Madewell does not focus on their jewelry, finding it on their website may prove to be a little challenging. However, the website itself is thoughtfully laid out and is aesthetically pleasing. Item descriptions are all clear, concise, and tell you exactly what you need to know about their products. Madewell offers a large selection of bracelets, earrings, necklaces, and rings which are sure to please and spice up any outfit you are wearing. Although the jewelry airs on the more simplistic side, Madewell is sure not to disappoint the bargain-hunting shopper.

10. Roxanne Assoulin

Roxanne Assoulin

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Roxanne Assoulin is a designer with over 30 years of experience in the jewelry design industry. With collections speaking to the power of creative dynamism and personal reinvention, this store is perfect for those that may not fit the typical mold society places on us. Pieces from Roxanne Assoulin are typically very minimalistic, but vibrant in color and texture. They are designed to bring out the confidence in their wearers and offer uncomplicated indulgence.

The Roxanne Assoulin online store is very pleasing to the eye and is thoughtfully and creatively laid out. The design of the website is a testament to the jewelry itself and is an art piece of its own. Roxanne Assoulin offers women’s and men’s jewelry at fairly affordable prices and often has great deals. This retailer offers an extensive return and exchange policy as well as convenient and flexible payment plans. In addition to this, Roxanne Assoulin understands the delicate nature of their pieces due to the materials used to craft them, so they will happily give your jewelry a repair within 6 months of purchase. If you are looking for creative jewelry for yourself or a special person in your life, Roxanne Assoulin is the perfect place to go.

11. Voylla

Voylla Online Jewelry Store

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Voylla is a retailer specializing in Indian fashion jewelry. With fashion demi-fine, and fine jewelry available, Voylla truly has something for everyone. Voylla has over 45,000 different options for you to choose from, with 400 plus options being handcrafted. All Voylla jewelry is also 100% skin-friendly and inspired by over 100 regional artists. Voylla offers traditional earrings, rings, necklaces, and bracelets for both men and women, including mangalsutras, bangles, kadas, maang tikas, nose rings, anklets, and toe rings. This jewelry is perfect for all occasions, including festivals, havans, and pujas. Voylla is the best online jewelry store for all of your traditional Indian accessories.

The Voylla website is easy to navigate and displays many deals. Their products are all described in an easy to understand, concise fashion. Voylla also offers great deals on their jewelry, making sure there is an affordable option for everyone. The amount of choices you have is also dizzying, so it will be hard to pick out just one item. Thus, it is likely you will be leaving with several pieces in your shopping cart. For high quality, traditional jewelry, be sure to check Voylla out for some of their year-round deals.

12. Jewel Street

Jewel Street

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Jewel Street is an independent jewelry store allowing you to purchase one of a kind, handcrafted jewelry directly from the designer. This company handpicks a mix of household and emerging names and is the perfect online platform for talented artisans to reach new audiences. Not only are you getting a quality piece of fine jewelry, but you are also helping a small business continue to do what they love. With a wide range of jewelry designed to withstand the test of time, Jewel Street truly has something for everyone.

This is one of the best online jewelry stores, and the website is thoughtfully and expertly laid out. Not only is it easy to navigate, but it also allows you to have a straight forward online jewellery shopping experience. Customers are treated like family at Jewel Street, and it is evident in their customer support team that you can directly access from the website. If you are looking for quality, one of a kind jewelry, Jewel Street is the place to go.

13. Ice Rings

Ice Rings

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Ice Rings is one of the most progressive luxury jewelers in the industry today. With a philosophy that believes fine jewelry should be attainable for everyone, it is sure you will find something you love at this shop. With over a twenty-year legacy and a mindset of innovation, Ice Rings truly is one of the best online jewelry stores today.

The Ice Rings website is thoughtfully laid out with beautiful visuals and stunning products. Although they only offer women’s jewelry, Ice Rings still has a dizzying selection of quality, fine jewelry. All of the product descriptions are detailed and go in-depth, so you know exactly what you are buying. If you would like to get quality jewelry that will never go out of style, be sure to check out Ice Rings for incredible deals.

14. The Jewel Hut

The Jewel Hut

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The Jewel Hut is an authorized retailer selling all sorts of quality jewelry brands on its website. They work with highly established jewelers and designers such as Pandora, Swarovski, and Links of London, so you can be sure you are getting quality pieces. Not only does the Jewel Hut offer a fantastic selection for both men and women, but they also offer free shipping!

The Jewel Hut website is easy to navigate and beautifully laid out, making it easy to find exactly what you need with minimal effort. This is one of the best online jewelry stores, as they offer a multitude of deals on fine jewelry all year long. If you are looking for great jewelry at even greater prices, Jewel Hut is the way to go.

15. Super Jeweler

Super Jeweler

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Since 1999, Super Jeweler has been offering great, high-quality jewelry at amazing prices. They search the globe looking for some of the finest craftsmanship and secure the best diamonds and gemstones for your enjoyment. With a great selection of rings, earrings, necklaces, and bracelets for men and women, you are sure to find what you need here. Whether you need personalized, designer, or custom jewelry, Super Jeweler is the way to go.

This retailer’s website is easy to navigate and beautifully laid out. You will be sure to find something perfect, and likely in your price range, at this store. With a dizzying 35,000 plus styles on sale every day, you are sure to find something that will make him, her, or even yourself smile.

Find Your New Favorite Jewelry Pieces Online

With stores often offering sky-high prices, hard to understand the terminology, and intimidating salespeople, it can be hard to shop for jewelry in person. Therefore, it is best to get all of your jewelry needs taken care of online. With a focus on value, style, sustainability, and ethics, this list of jewellery online stores were curated to help you find exactly what you need. Whether you are looking for a shiny new piece for yourself or a loved one, you are sure to find exactly what you are looking for at one of the retailers listed above.

About the author

Hey, I’m Bruce, a lifestyle advisor and coach who touches on all topics that can lead you to live your life to the fullest. Outside of work, I’m a hobbyist rock climber and a big fan of video games.